Nike Logo: History, Meaning, Design Influences, and Evolution

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Nike, one of the world’s most recognizable and influential sports brands, is not just known for its athletic products but also for its highly iconic logo – the Nike Swoosh. Nike, one of the world’s most recognizable and influential sports brands, is not just known for its athletic products but also for its highly iconic logo – the Nike Swoosh.

But how did this simple yet powerful symbol come to be, and what has been its journey through the years?

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This article explores the Nike logo’s history, evolution, significance, and how it symbolizes athleticism, performance, and cultural impact.

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Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It officially became Nike, Inc. in 1971.

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The brand’s name, inspired by Nike, the Greek goddess of victory, echoes its aim to associate its products with winning in sports.

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When looking into the origins of Nike’s name, it’s essential to distinguish between the well-documented facts and the more speculative theories. We explore both.

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The name changed in 1971. Originally founded as Blue Ribbon Sports in 1964, the company rebranded in 1971.

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