The Logo Initially Had an Exclamation MarkMany of you might not remember this, but way back before Google became one of the biggest companies in the world, the company’s logo had an exclamation mark between 1998 and 2010.
Google’s Logo Designer Wanted an Unconventional DesignBut the true creative force who came up with the original design of the logo was Ruth Kedar.
According to her, she wanted a simple, played down design, as to suggest that it was not even designed: ‘’It was playful and deceptively simple.
Google’s Initial Logo Had Nothing To Do With the Current OneGoogle’s founders Larry Page and Sergey Bring have already demonstrated their love for silly wordplay time and time again,
and this appreciation can be tracked to the mid 90’s. Back in 1996, when Google was just an ambitious project, the company was called Backrub.
As a result, the logo showed a hand gently caressing a bareback. Unsurprisingly, this bizarre company name and logo choice have a story a weirdly logical explanation.
The name, as well as the logo, were chosen because the program analyzed the Internet’s ‘’backlinks’’ to determine how important a website was, and how it connected and related to others.
Realizing that this name was not good enough, they decided to change it. In a weird turn of events, the current came from a Stanford graduate named Sean Anderson.